Jessyca Holland is the co-founder and Executive Director of C4 Atlanta, an arts nonprofit that helps artists with the business of being creative.
“At C4 Atlanta, we teach artists the vocabulary that empowers them to make a living doing art. For many artists, creating a business plan taps into a latent part of the brain that they haven’t explored before and it sparks creativity that they didn’t think was there. One purpose of business planning is to make you think about your life in terms of a mission. What gets you out of bed every day and what drives you?” ~Jessyca Holland
Before joining the world of nonprofit arts administration, Jessyca was an independent actor performing in Greater Atlanta. Jessyca participated in the Bank of America Neighborhood Excellence Initiative 2007 Leadership Program, the 2011 Arts Leaders of Metro Atlanta, and was a 2011 Judith O’Conner Scholar, BoardSource.
She has been on arts panels for Georgia Forward, Gather Atlanta, and the Association of Performing Arts Service Organizations. Jessyca earned her B.A. in Theatre in 2000 from the University of West Georgia, and Masters of Library Media in 2009 from Georgia State University.
The classes and workshops provided by C4 Atlanta bring artists of different generations and a variety of mediums together. Jessyca says, “It’s helpful to look outside of your discipline. For example, if I’m a visual artist and I’m looking at a performing artist and seeing what works for them, I might be able to synthesize that to my own work. On a higher level, we have artists of different disciplines collaborate on projects after participating in a class together. It’s amazing to see this community of artists coming together.”
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